Care for some poststructuralism with your latte?

I learned from Raewynne's essay in Get Up Off Your Knees about applying the concept of intertextuality in preaching -- something I already felt instinctively, but had not ever learned the name for. Well, from Urban Onramps, here's Rudy Carrasco spontaneously illustrating how an intertextually-minded urban minister and U2 fan drives to the coffee shop.