Fizz from ConsumerPop: So That's What the Kids Today Are Into...

The marketing blog Fizz recently cited U2's not becoming a nostalgia act as an example for "established brands that want to continue bringing new generations of consumers into their franchise." "How do brands that are 25, 50, 100 years old stay relevant to new generations of consumers?" the piece asks. (What about brands that are 2000 years old?) One thing Fizz commends in U2 is this principle: "Extend your brand in ways consistent with the brand." Now there's good advice for the church.

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