Soul at Work

A recent article in the Sunday Independent (registration required, or you can read the @U2 reprint) features a new book by a theologian named Margaret Benefiel, whom the article claims "is one of the biggest-selling religious authors in the world" (Hmmmmm. Memo to Lamott, Warren, Meyer, Borg, Spong et al: call your publicists). The book, ExecutiveSoul: Soul at Work, profiles a number of spiritual organizations -- that is, businesses run on faith-based principles. One of the organizations she selected is U2; interestingly, The Edge agreed to be interviewed on this topic and appears in the book. Excerpt from the article:
Dr. Benefiel said: "Soul at work is not a theological abstraction or a dogmatic mantra but the way that sustained purpose, culture and identity can transcend and enhance an organisations performance and success."
In the book, The Edge said the band have their own Christian way of living.
He said: "There is that community sense that I would associate with the Christian ideal of looking after your neighbour.
"But it isn't always pretty. In fact it's often very rough. Like do you care enough to risk confronting someone with the truth even if it is going to hurt them?
"That's love in action, real commitment to one another, real community and it has nothing to do with being nice to everyone at all times."